Do you want to scale up your BLOG content?

Throughout your content creation strategy, do you ask yourself before you spend time whether the content is scalable?

It is a good idea to consider this issue. This does not mean that you should create content that can only be in one format, but it does mean that you may want to spend less time and effort on content that cannot be republished.

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1. View your content goals

It's important to keep tabs on whether your product is working at each stage of content creation. Look at your content goals first and then check your metrics to make sure the content you're creating is close to meeting the goals. Also, evaluate whether your existing content can benefit from scaling.

2. Repurpose

Can you restore old blog posts? Can you create infographics from the status you have collected? Can you create a slide share of an old report? How about a youtube video? If you have already created some different formats based on the place it will be delivered, you will create the majority of your content based on where it will be distributed.

3. Evaluate new content for scalability

Going forward, evaluate the piece for scalability before creating every possible new content. This way you don't waste as much time or money as you can use other times. Once you have decided what content can be redirected and used in different ways, make a plan to do it.

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4. Use technology
Another issue related to content scalability is the technology available to deliver your content. Is your website responsive? If that doesn't happen, it's still difficult for some of your users to see your form in any form. Use the available technology and upgrade your technology quickly to be responsive.

It’s important to deliver the right content to the right people using the right channels at the right time. To do this you need to research your audience, plan the content you will provide, and know what technology you need to provide.

Also, your audience needs to know when the content is being injected and by what means. It takes a lot of research and time to understand how everything works in concert.

Once you understand how everything works together you'll be able to make sure you've created the most scalable content that will enable you to get more space for your content box.

If you can reach more people with the same amount of content and distribute it in different formats through different technologies, you will definitely have a multiplier effect that will significantly explode your spread.

When you write and manage your own content properly, it will make your life easier and grow your business even more. To discover how the most successful online entrepreneurs plan, create and deliver great content, read the 8-step content strategy here.

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